Guest Edition
The 2013 COLLOQUY Loyalty Summit is the must attend event for senior executives leading customer-centric companies. This exclusive event brings together inspirational speakers and
valuable insights from industry experts to enrich your customer relationships. Join us this year in Dallas; Sept 23-25, 2013. Apply to attend today. summit.colloquy.com
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360 Degrees of Loyalty
Brands in emerging economies have gotten wise to the benefit of looking up great loyalty concepts through global scans—and using the valuable insights so gained to inform their loyalty strategies.
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Ride the Winds of Change
Sweeping policy reforms not only allow foreign direct investment in retail but also make a compelling case for loyalty initiatives.
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Check In with Guest Loyalty
Giving Foreign Direct Investment (FDI) in Indian hospitality the nod is paying rich dividends—a bevy of overseas brands has come knocking.
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A Brand New Avatar
To keep pace with market dynamics and consumer preferences and to stay ahead of the competition game, smart brands need to tweak and refresh their brand positioning.
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Magnetic Steel
How Essar Hypermart and Essar Expressmart, retail steel chains, are wooing business customers and attracting attention with their pioneering loyalty programmes.
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Breaking News
Expedia.com giving away Millions of Expedia Rewards Points via "Around the World in 100 Days" online gaming contest
Tuesday, Jun 18, 2013American Airlines and Marriott partnership gives travelers new earning choices
Monday, Jun 17, 2013Stride Rite Passes Million Member Mark for Loyalty Program
Friday, Jun 14, 2013Spotlight
Loyalty Legacies That Endure
A tribute to the creative inspiration behind COLLOQUY India as she steps into a new role in the organisation.
The Gordian Knot
Have loyalty marketers become victims of their own success?
Show Them All You’ve Got
A change in strategy can help banks reaffirm their commitments to debit card loyalty initiatives in the face of a tightening loyalty regulatory environment.
Tighten Your Seatbelt
Use your loyalty programme to strengthen customer engagement before the influx of foreign direct investment in retail.
The Gordian Knot
Have loyalty marketers become victims of their own success?
Loyalty Legacies That Endure
A tribute to the creative inspiration behind COLLOQUY India as she steps into a new role in the organisation.
The India Marketing Mosaic
Running an effective loyalty programme means understanding this country of a thousand cultures; where social and economic diversity creates remarkable differences in perceptions and behaviour. Some insights from the 2011 COLLOQUY Cross-Cultural Loyalty Study...
COLLOQUY Podcasts
COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.
